Lindsay Martin serves as the Manager of Sports Marketing and Licensing at Butler University.
Martin coordinates the marketing and promotions efforts for all Butler sports. Her responsibilities include the development and execution of marketing & promotional plans, game operations, campus and community outreach. She also manages the department's social media strategy and serves as liaison with Butler Sports Properties, a division of Learfied Sports.
In addition to her work within the athletic department, Martin directs the Butler University trademarks and licensing program. She is currently serving as the BIG EAST Conference representative with the International Collegiate Licensing Association (ICLA).
Martin, a 2005 Butler graduate, returned to campus after serving as Administrative Assistant for External Affairs at the Horizon League for two years. She handled a variety of administrative duties for men's basketball, including coordination of community outreach programs and game operations at the men's basketball championship. She also supervised the league's merchandise program, served as primary sports information director for men's and women's tennis, and provided support for selected league championships.
Prior to her duties at the Horizon League, Martin served internships with the Indianapolis Ice professional hockey team (January-May, 2004), USA Gymnastics (May-August 2004) and Indianapolis Downtown, Inc. (January-May, 2005). She also served as a freelance reporter for the State Journal Register in Springfield, Ill. (December 2000-September 2001).
She's been a volunteer at the 2006 USA Track and Field Outdoor National Championship, the 2006 NCAA Final Four, the 2005 and 2006 Big Ten Men's/Women's Basketball Championships, the 2004 FINA World Swimming Championship and the 2005 Solheim Cup.
Martin graduated Magna Cum Laude with a Bachelor of Arts degree in journalism/public relations with minors in anthropology and Spanish.