Creating a Butler branded item for your department or student organization
To comply with Butler brand standards and trademark policy, student organizations and departments must use an approved Butler vendor, unless a written exception has been granted from Butler’s licensing program. Exemptions are granted for individual circumstances only. Repeat requests for exemptions will not be permitted. To request an exemption form, please contact Butler Sports Marketing.
To receive a list of recommended vendors, please contact Sports Marketing. Vendors recommended by our licensing program are selected based upon a history of fair pricing, reliable delivery and excellent customer service. They are selected at the sole discretion of the licensing program and purchasing departments. To view the complete vendor list, click HERE.
Real Business Experience
Real Business Experience groups, in conjunction with the College of Business, are REQUIRED to follow the University's licensing regulations. RBE products are not considered university orders for internal consumption. They will be subject to royalty payments.
All RBE students should meet with their professors to discuss licensing policy. If they wish to use a registered Butler mark, they should schedule a meeting with Butler Sports Marketing PRIOR to moving forward with their product.
Students are required to obtain a signature on the blue form from Conferences and Special Events before selling a product featuring a Butler mark on campus.
Bulldog-Related Logos for Campus Use
Due to the University rebranding process, the old Athletic mark - otherwise known as Bulldog head with text - has been discontinued. You will not be permitted to use this mark after March 1, 2015.
Licensed vendors will be able to use the new marks to create department-specific marks on your promotional items.
Please refer to the Marketing & Communications website for more information. You may also contact Sport Marketing for suggestions.
Internal Consumption vs Resale
University orders for internal consumption do not bear royalties. This includes items such as promotional giveaways, staff apparel, printed material or stationary, and decorative items.
Items that are being resold are subject to royalties. This includes fundraisers. Groups requesting a royalty waiver must contact Sports Marketing with a request and rationale.
A product with a trademark is generally subject to royalty or rights fees if:
1. the product is for resale
2. the product promotes a specific event for which a fee is charged
3. the name, mark, or logo of a third party is used with the Trademark
4. the product is being resold by members of the University community, including without limitation, registered student organizations and other affiliated organizations.