Priority Points System for Men's Basketball Season Tickets

BASIC INFORMATION
The Butler University Athletic Department implemented a new system in 2007-08 for men's basketball season tickets. With this system, all those who turn in a season ticket application will have a computed number of Priority Points.

The following are the eight ways to earn Priority Points:

  • 10 points for Butler Alumni (only one alumni credit per season ticket account)
  • 10 points for former Butler Student-Athletes (only one former student-athlete credit per season ticket account)
  • 1 point per ticket requested for 2015-16 x consecutive years as a season ticket holder (dates back to 1989, when chair back seats were added)
  • Loyalty Multiplier (season ticket holders at 10 consecutive years and above will have their years multiplied by 2)
  • 10 points per $100 donated to Butler Athletics from June 1, 2014 through September 1, 2015 (FY15 and first three months of FY16)
  • 5 points per $100 donated to Butler Athletics from June 1, 2010 through May 31, 2014 (FY11-FY14)
  • 1 point per $100 donated to Butler University (non-athletic) between June 1, 2014 through September 1, 2015 (FY15 and first three months of FY16)
  • 1 point per $200 donated to Butler University (non-athletic) between June 1, 2010 and May 31, 2014 (FY11-FY14)

When all points are calculated, the total points will then be converted into a number of priority points per seat by taking the total points and dividing by the number of tickets requested for the 2015-16 basketball season. A season ticket holders rank is based off their priority points per seat average.



TIMELINE

Sept. 1, 2015: Fans must have ticket request and Bulldog Club/University donations turned in by this date to count toward the 2015-16 season and to participate in the Select-A-Seat event. -- Immediately following the Sept. 1 deadline, the priority points will be finalized and all season ticket orders will be ranked in descending order by priority points per seat.

Mid-September, 2015: Fans will receive notification of their seat selection date and time. Seat selection will be available in person at Hinkle Fieldhouse or online through AccountManager.
 
Mid-October, 2015: Season tickets will be distributed. 



3 SEASON TICKET HOLDERS AND THEIR PRIORITY POINTS

EXAMPLE ONE

4 tickets requested in 2015-16 and a season ticket holder for 5 years
4 x 5 = 20 points 

Butler Alumni credit
= 10 points

$400 donated to athletics between FY11-FY14
$400 x 0.05 (5 points per $100) = 20 points

$100 donated to athletics in FY15
$100 x 0.10 (10 points per $100) = 10 points

20 + 10 + 20 + 10 = 60 total points ÷ 4 tickets = 15 points per seat


EXAMPLE TWO

4 tickets requested in 2015-16 and a season ticket holder for 12 years
4 x 12 = 48 points x 2 (Loyalty Multiplier) = 96 points

Butler Alumni credit
= 10 points

$1,250 donated to athletics between FY11-FY14
$1,250 x 0.05 (5 points per $100) = 62.5 points

$1,750 donated to athletics in FY15-FY16
$1,750 x 0.10 (10 points per $100) = 175 points

96 + 10 + 62.5 + 175 = 343.5 total points ÷ 4 tickets = 85.88 points per seat


EXAMPLE THREE

2 tickets requested in 2015-16 and a season ticket holder for 18 years
2 x 18 = 36 points x 2 (Loyalty Multiplier) = 72 points

Butler Alumni credit (10 points) and Former Student-Athlete credit (10 points)
= 20 points

$2,500 donated to athletics between FY11-FY14
$2,500 x 0.05 (5 points per $100) = 125 points

$3,500 donated to athletics in FY15-FY16
$3,500 x 0.10 (10 points per $100) = 350 points

$1,000 donated to the university (non-athletic) between FY11-FY14
$1,000 x .005 (1 point per $200) = 5 points

$1,000 donated to the university (non-athletic) in FY15
$1,000 x .010 (1 point per $100) = 10 points

72 + 20 + 125 + 350 + 5 + 10 = 582 total points ÷ 2 tickets = 291 points per seat



Frequently Asked Questions

Why use a points system for men's basketball season tickets?
Programs like this are very common in intercollegiate athletics. The program will help increase annual giving to athletics, while providing our season ticket holders and donors an extra incentive to stay loyal year after year.

Do I have to make a donation in order to purchase season tickets?
Donations are not required, but it is encouraged and greatly appreciated. If you are a season-ticket holder, all donations are 80% tax-deductible.  

How are donations to Athletics used?
Donations to athletics go directly to support our student-athletes and teams. Donations are used to fund: team travel, equipment, recruiting, etc.

How do I know how many Priority Points I have for next season?
Listed above is an explanation of the calculation process and three examples of how Priority Points are figured. If you have any questions or want to find out the details of your charitable contributions for the last five years, feel free to contact Kyle Smith at 317-940-8162.

Do gifts to a specific sport count towards Priority Points?
Yes. Any gift to Butler athletics is appreciated and will be counted towards Priority Points, while an annual gift with no restrictions, such as a gift to the Bulldog Club, is preferred. These gifts can be allocated to the greatest need. Just to reiterate, all gifts to Butler athletics, no matter the area or sport (including the Hinkle Campaign) will be counted towards Priority Points.

My company matches my gift to Athletics. Will the match be counted in my Priority Point calculation?
Yes. If you want to know if your company matches gifts, contact the Office of Annual Giving at 317-940-9028.

I used to have more tickets, but this year I am only requesting two. How many points will I get?
This individual would receive one point per ticket requested for the 2015-16 season multiplied by the number of consecutive years as a season ticket holder. So, if this individual originally purchased tickets in 2002-03, then they would receive 26 points (13 consecutive years x 2 tickets = 26 points). Calculate in the Loyalty Multiplier (x 2) and they would have 52 points.

For the system that is going into place, why only take into account an individual's ticket history dating back to 1989?
The decision was made to count consecutive years as a season ticket holder since 1989 due to the fact that was the first year of renovated seating in Hinkle Fieldhouse and records of season tickets prior to that year are not complete.