Priority Points System for Men's Basketball Season Tickets

BASIC INFORMATION
The Butler University Athletic Department implemented a new system in 2007-08 for men's basketball season tickets. With this system, all those who turn in a season ticket application will have a computed number of Priority Points. The same Priority Points System will be in place as we prepare for the 2013-14 campaign. A ticket holder's points will take into account the number of consecutive years they have had tickets and their gifts made to the Athletic Department over the last six years. The system created is similar to those used at a number of Division I Universities. The following are the three ways to earn and calculate a season ticket holder's total points and Priority Points:

  • 1 point per ticket requested for 2013-14 x consecutive years as a season ticket holder (dates back to 1989, when chair back seats were added)
  • 5 points per $100 donated to Athletics from June 1, 2008 through May 31, 2012 (FY09-FY12)
  • 10 points per $100 donated to Athletics from June 1, 2012 through September 1, 2013 (FY13 and first three months of FY14)

When all points are calculated, the total points will then be converted into a number of Priority Points. Priority Points will be calculated by taking the total points and dividing by the number of tickets requested for the 2013-14 basketball season.

Late May/Early June: Fans receive season ticket information via U.S. Mail. Included in this document is the fan’s current Priority Point total, number of seats purchased the previous year (2012-13), total points per seat, and ranking among all season ticket accounts (based on points per seat). Fans can fill out the form with their requested number of seats for 2013-14, as well as preferred price level and options such as parking and Bulldog Club donation.

Sept. 1, 2013: Fans must have ticket request and Bulldog Club donations turned in by this date to count toward the 2013-14 season.

Immediately following the Sept. 1 deadline, the priority points will be finalized and all season ticket orders will be ranked in descending order.

Mid-September, 2013: Fans will receive notification of their assigned date and time to come to Hinkle Fieldhouse and select their seats for the 2013-14 season.

 

3 TICKETHOLDERS AND THEIR PRIORITY POINTS

EXAMPLE ONE
4 tickets requested in 2013-14
Ticket holder for five years
4 x 5 = 20 points

$100 donated in FY09
$100 donated in FY10
$100 donated in FY11
$100 donated in FY12
$400 x 0.05 (5 points per $100) = 20 points

$100 donated in FY13
$100 x 0.10 (10 points per $100) = 10 points

20 + 20 + 10 = 50 total points divided by 4 tickets = 12.5 Priority Points per Seat


EXAMPLE TWO

4 tickets requested in 2013-14
Ticket holder for 12 years
4 x 12 = 48 points

$250 donated in FY09
$250 donated in FY10
$250 donated in FY11
$500 donated in FY12
$1,250 x 0.05 (5 points per $100) = 62.5 points

$500 donated in FY13
$500 x 0.10 (10 points per $100) = 50 points 

48 + 62.5 + 50 = 160.5 total points divided by 4 tickets = 40.13 Points per Seat

EXAMPLE THREE
2 tickets requested in 2013-14
Ticket holder for 18 years
2 x 18 = 36 points

$500 donated in FY09
$500 donated in FY10
$750 donated in FY11
$750 donated in FY12
$2,500 x 0.05 (5 points per $100) = 125 points

$1,000 donated in FY13

$2,500 donated in FY14 (before Sept. 1, 2013)

$3,500 x 0.10 (10 points per $100) = 350 points

36 + 125 + 350 = 511 total points divided by 2 tickets = 255.5 Points per Seat

 

Frequently Asked Questions

Why use a points system for men's basketball season tickets?
Programs like this are very common in intercollegiate athletics. The program will help increase annual giving to athletics, while providing our season ticket holders and donors an extra incentive to stay loyal year after year.

Do I have to make a donation in order to purchase season tickets?
Athletics giving is not required but it is encouraged and greatly appreciated.

How are donations to Athletics used?
Donations to athletics go directly to support our athletes and teams. Donations are used to fund: team travel, equipment, recruiting, etc.

How do I know how many Priority Points I have for next season?
Listed above is an explanation of the calculation process and three examples of how Priority Points are figured. If you have any questions or want to find out the details of your charitable contributions for the last five years, feel free to contact Kyle Smith at 317-940-8162.

Do gifts to a specific sport count towards Priority Points?
Yes. Any gift to Butler athletics is appreciated and will be counted towards Priority Points, while an annual gift with no restrictions, such as a gift to the Bulldog Club, is preferred. These gifts can be allocated to the greatest need. Just to reiterate, all gifts to Butler athletics, no matter the area or sport will be counted towards Priority Points.

My company matches my gift to Athletics. Will the match be counted in my Priority Point calculation?
Yes. If you want to know if your company matches gifts, contact the Office of Annual Giving at 317-940-9028.

I used to have more tickets, but this year I am only requesting two. How many points will I get?
This individual would receive one point per ticket requested for the 2013-14 season multiplied by the number of consecutive years as a season ticket holder. So, if this individual originally purchased tickets in 2002-03, then they would receive 22 points (11 years times 2 tickets) for their ticket consistency.

For the system that is going into place, why only take into account an individual's ticket history dating back to 1989?
The decision was made to count consecutive years as a season ticket holder since 1989 due to the fact that was the first year of renovated seating in Hinkle Fieldhouse and records of season tickets prior to that year are not complete.


Priority Points Rankings Snapshot (as of June 1, 2013)

Here is a snapshot of the ranking and points per seat as of June 1, 2013 and Sept. 1, 2013.

Demand and points per seat has increased over the last couple years. For instance, in 2010 the 100th ranked account had 71.5 points per seat. 

Rank

Points per Seat
(as of June 1, 2013)

    Points per Seat
      (as of Sept 1, 2013)

1 50,507.50    50,632.50
25 1,503.00   1,489.53
50 649.66   767.00
100 274.63   381.00
125 232.50   326.63
150 201.00   255.00
200 156.00   198.25
250 132.75   165.50
300 115.00   147.63
350 99.75   128.00
400 86.42   113.67
450 76.50   102.50
500 67.88   89.75
550 61.13   77.50
600 52.16   64.00
650 42.00   51.63
700 34.74   40.67
750 27.88   31.50
800 22.83   25.70
850 17.50   20.92
900 13.00   13.17
950 9.50   8.90
1000 6.00   5.00