Priority Points System for Men's Basketball Season Tickets

BASIC INFORMATION
The Butler University Athletic Department implemented a new system in 2007-08 for men's basketball season tickets. With this system, all those who turn in a season ticket application will have a computed number of Priority Points. Beginning with the 2014-15 season, there are now additional opportunities to earn priority points.  Additional points can now be earned if a season ticket holder is a Butler alumni, a former Butler student-athlete or gives to the university (non-athletic). Also, season ticket holders who have maintained season tickets for 10 consecutive years or more will have their years doubled as part of a Loyalty Multiplier.   

The following are the eight ways to earn Priority Points:

  • 1 point per ticket requested for 2014-15 x consecutive years as a season ticket holder (dates back to 1989, when chair back seats were added)
  • 10 points per $100 donated to Butler Athletics from June 1, 2013 through September 1, 2014 (FY14 and first three months of FY15)
  • 5 points per $100 donated to Butler Athletics from June 1, 2009 through May 31, 2013 (FY10-FY13)

New for 2014-15:

  • Loyalty Multiplier (season ticket holders at 10 consecutive years and above will have their years multiplied by 2)
  • 10 points for Butler Alumni (only one alumni credit per season ticket account)
  • 10 points for former Butler Student-Athletes (only one former student-athlete credit per season ticket account)
  • 1 point per $100 donated to Butler University (non-athletic) between June 1, 2013 through September 1, 2014 (FY14 and first three months of FY15)
  • 1 point per $200 donated to Butler University (non-athletic) between June 1, 2009 and May 31, 2013 (FY10-FY13)

When all points are calculated, the total points will then be converted into a number of priority points per seat by taking the total points and dividing by the number of tickets requested for the 2014-15 basketball season. A season ticket holders rank is based off their priority points per seat average.

 

Mid-June: Fans receive season ticket information via U.S. Mail. Included in this document is the fan’s current Priority Point total, number of seats purchased the previous year (2013-14), total points per seat, and ranking among all season ticket accounts (based on points per seat). -- THIS POINT TOTAL IS AS OF MAY 15, 2014 AND DOES NOT INCLUDE THE NEW CATEGORIES OF EARNING ADDITIONAL POINTS. -- Fans can fill out the form with their requested number of seats for 2014-15, as well as preferred price level and options such as parking and Bulldog Club donation.

Sept. 1, 2014: Fans must have ticket request and Bulldog Club/University donations turned in by this date to count toward the 2014-15 season and to participate in the Select-A-Seat event. -- Immediately following the Sept. 1 deadline, the priority points will be finalized and all season ticket orders will be ranked in descending order by priority points per seat.

Mid-September, 2014: Fans will receive notification of their assigned date and time to come to Hinkle Fieldhouse and select their seats for the 2014-15 season.


3 SEASON TICKET HOLDERS AND THEIR PRIORITY POINTS


EXAMPLE ONE

4 tickets requested in 2014-15 and a season ticket holder for 5 years
4 x 5 = 20 points 

Butler Alumni credit
= 10 points

$400 donated to athletics between FY10-FY13
$400 x 0.05 (5 points per $100) = 20 points

$100 donated to athletics in FY14
$100 x 0.10 (10 points per $100) = 10 points

20 + 10 + 20 + 10 = 60 total points ÷ 4 tickets = 15 points per seat


EXAMPLE TWO

4 tickets requested in 2014-15 and a season ticket holder for 12 years
4 x 12 = 48 points x 2 (Loyalty Multiplier) = 96 points

Butler Alumni credit
= 10 points

$1,250 donated to athletics between FY10-FY13
$1,250 x 0.05 (5 points per $100) = 62.5 points

$750 donated to athletics in FY15 (before Sept. 1)
$750 x 0.10 (10 points per $100) = 75 points

96 + 10 + 62.5 + 75 = 243.5 total points ÷ 4 tickets = 60.88 points per seat


EXAMPLE THREE

2 tickets requested in 2014-15 and a season ticket holder for 18 years
2 x 18 = 36 points x 2 (Loyalty Multiplier) = 72 points

Butler Alumni credit (10 points) and Former Student-Athlete credit (10 points)
= 20 points

$2,500 donated to athletics between FY10-FY13
$2,500 x 0.05 (5 points per $100) = 125 points

$3,500 donated to athletics in FY14-FY15
$3,500 x 0.10 (10 points per $100) = 350 points

$1,000 donated to the university (non-athletic) between FY10-FY13
$1,000 x .005 (1 point per $200) = 5 points

$1,000 donated to the university (non-athletic) in FY14
$1,000 x .010 (1 point per $100) = 10 points

72 + 20 + 125 + 350 + 5 + 10 = 582 total points ÷ 2 tickets = 291 points per seat

 

Frequently Asked Questions

Why use a points system for men's basketball season tickets?
Programs like this are very common in intercollegiate athletics. The program will help increase annual giving to athletics, while providing our season ticket holders and donors an extra incentive to stay loyal year after year.

Do I have to make a donation in order to purchase season tickets?
Athletics giving is not required but it is encouraged and greatly appreciated.

How are donations to Athletics used?
Donations to athletics go directly to support our athletes and teams. Donations are used to fund: team travel, equipment, recruiting, etc.

How do I know how many Priority Points I have for next season?
Listed above is an explanation of the calculation process and three examples of how Priority Points are figured. If you have any questions or want to find out the details of your charitable contributions for the last five years, feel free to contact Kyle Smith at 317-940-8162.

Do gifts to a specific sport count towards Priority Points?
Yes. Any gift to Butler athletics is appreciated and will be counted towards Priority Points, while an annual gift with no restrictions, such as a gift to the Bulldog Club, is preferred. These gifts can be allocated to the greatest need. Just to reiterate, all gifts to Butler athletics, no matter the area or sport (including the Hinkle Campaign) will be counted towards Priority Points.

My company matches my gift to Athletics. Will the match be counted in my Priority Point calculation?
Yes. If you want to know if your company matches gifts, contact the Office of Annual Giving at 317-940-9028.

I used to have more tickets, but this year I am only requesting two. How many points will I get?
This individual would receive one point per ticket requested for the 2014-15 season multiplied by the number of consecutive years as a season ticket holder. So, if this individual originally purchased tickets in 2002-03, then they would receive 24 points (12 consecutive years x 2 tickets = 24 points). Calculate in the new Loyalty Multiplier (x 2) and they would have 48 points.

For the system that is going into place, why only take into account an individual's ticket history dating back to 1989?
The decision was made to count consecutive years as a season ticket holder since 1989 due to the fact that was the first year of renovated seating in Hinkle Fieldhouse and records of season tickets prior to that year are not complete.


Priority Points Rankings Snapshot (as of Sept. 1, 2013)

Here is a snapshot of the ranking and points per seat as of Sept. 1, 2013.

Demand and points per seat has increased over the last couple years. For instance, in 2010 the 100th ranked account had 71.5 points per seat. 

 

Rank

    Points per Seat
      (as of Sept 1, 2013) 

1      50,632.50
25     1,489.53
50     767.00
100     381.00
125     326.63
150     255.00
200     198.25
250     165.50
300     147.63
350     128.00
400     113.67
450     102.50
500     89.75
550     77.50
600     64.00
650     51.63
700     40.67
750     31.50
800     25.70
850     20.92
900     13.17
950     8.90
1000     5.00