INDIANAPOLIS, IND./NEW YORK, N.Y. – Butler Athletics and Playfly Sports, the sports industry's leading revenue maximization company, today announced a partnership with Droplight. The multi-year agreement is the largest and most comprehensive sponsorship agreement in Butler Athletics history.
 
The partnership with Droplight will highlight many of the partners and businesses within its network, including Desnuda Tequila, Call Sign, Pregame, Indiana Small Batch, and others. Elements of the agreement include Droplight and Pregame logo placement on the Hinkle Fieldhouse court, in-game promotions and premium digital signage, the addition of custom-branded Desnuda Tequila and Indiana Small Batch premium bars featuring custom cocktails, an Inside Butler Athletics video series presented by Droplight, and prominent mentions within the Butler Basketball radio broadcasts from Droplight Radio Row.
 
Droplight is a strategic growth partner that plugs brands into a powerful ecosystem of companies, sports teams, and live events. From racing paddocks to major stages like LightX, Droplight creates partnerships and cross-pollinated campaigns that put clients in rooms and relationships they couldn't access on their own. By aligning strategy, operations, and brand storytelling with high-impact partners, Droplight helps organizations of any size unlock new value, bigger audiences, and faster opportunities than they could build alone. 
 
Joseph Anderson, CEO of Droplight:
"We are excited to partner with Butler University because it represents everything we look for in a long-term relationship: heritage, grit, and a culture that consistently outperforms expectations. From the academic rigor of the Lacy School of Business to the competitive excellence of Butler Athletics, and the iconic platforms of Hinkle Fieldhouse and Clowes Memorial Hall, Butler has earned its respect through discipline, integrity, and sustained performance.
This partnership represents the entire Droplight ecosystem, including our partners, brands, operators, creators, and builders who believe in doing things the right way and over the long term. Droplight works with teams, brands, and communities that are actively defining and elevating their moment, not chasing attention. Butler shares that mindset. Together, we are focused on building enduring value, authentic experiences, and a living ecosystem that honors tradition while continuously evolving with purpose."
 
Christy Hedgpeth, President of Playfly Sports Properties:
"We're proud to make history alongside Butler and Droplight. It's an important milestone for our partnership with Butler, and it's a testament to the trust we've developed with Grant and his team in such a short time. We thrive on finding creative ways to drive sustainable revenue for our partners, and at Butler, we're just getting started."
 
Grant Leiendecker, Butler Vice President and Director of Athletics:
"The momentum being generated at Butler right now is on display in many ways, but especially through announcing the largest sponsorship agreement in Butler Athletics history. The collaboration with both Droplight and Playfly has created a partnership that will be impactful to each entity for years to go as we all grow and innovate together. We are excited to showcase Droplight and its great brands to our fans and to work alongside the talented and dedicated team at Droplight on tremendous opportunities that lie ahead.
 
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ABOUT DROPLIGHT
Droplight is a strategic platform and operating partner for brands, founders, and institutions ready to scale with purpose. Spanning investment strategy, brand development, media production, and market activation, Droplight accelerates growth and delivers measurable, real-world impact across industries.— www.droplight.com 
 
About Desnuda Tequila: In a world of industrial spirits and celebrity tequila, Desnuda stays small by choice. They roast their agave in stone ovens. They ferment in closed tanks for purity. They distill in copper stills guided by the experience of generations. Every batch is made the long way, because it's the only way that feels honest. – www.desnudatequila.com
 
About Pregame: Pregame is a leader in creating sportstech products that will transform how people experience and engage with the culture of preparing their bodies for physical activity. – www.getpregame.com
 
About Call Sign: Call Sign is an American-designed and built timepiece brand crafted for land, sea and air—engineered for individuals who don't need extra complications to get the job done and built to perform wherever their mission leads. – www.mycallsign.com
 
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
 
ABOUT BUTLER ATHLETICS
Butler University, located in Indianapolis, Ind., participates in intercollegiate athletics at the NCAA Division I level. Nineteen of Butler's 20 teams compete in the BIG EAST, while the football program is a member of the Pioneer Football League. The Bulldogs have a long history of athletic success, including back-to-back trips to the NCAA Division I Men's Basketball National Championship Game in 2010 and 2011, and the University is home to one of the nation's great intercollegiate basketball facilities, Hinkle Fieldhouse. For more information about Butler Athletics, visit ButlerSports.com.