The Butler Office of Trademarks & Licensing is responsible for promoting and protecting the University's reputation by maintaining proper usage of its name and symbols. Butler Athletic Marketing, in cooperation with Affinity Licensing administers the trademark licensing program. This includes managing a list of licensed vendors who have been approved to produce products that represent Butler University.
The licensing program can be found on Twitter and Instagram @ButlerUGear. In addition to promoting new Bulldog merchandise, we support #ButlerBlueFriday. For additional information regarding brand standards, color palette and typography, please visit Butler.edu/Marketing.
Athletics Visual Identity Guide (PDF)
Art Sheet (PDF)
Licensed Vendors
On-Campus Licensing
Look for the Label, Prohibited Use, and NCAA Compliance
Frequently Asked Questions
Contact Us:
Lindsay SparksÂ
Assistant Athletic Director / Marketing and Licensing
lgsparks@butler.edu
(317) 940-4111
AFFINITY LICENSING
5751 Palmer Way
Suite G
Carlsbad, CA 92010
Website: www.affinitylicensing.comÂ
Phone: 760.860.4005
