LOOK FOR THE LABEL: STOPPING INFRINGEMENT
Why does this matter?
- It is illegal to use the Butler's registered marks & names without permission.
- Licensing revenue provides assistance for our student-athletes and university
- Licensed product has been reviewed and approved with messages deemed appropriate to associate with our institution.
We encourage entrepreneurs to legally produce merchandise bearing Butler marks! We have systems in place to assist individuals and businesses through the licensing process.
So how do you tell if the product is licensed or not?
- Look For the Label! A holographic label will appear on the packaging or tag of licensed product ready to be purchased.
- If the item is hand-made, the vendor should be displaying a crafter's certificate from Butler University
- On game days, the Butler Bookstore and Hinkle Spirit Shop have exclusive rights to sell merchandise on campus property. If you see someone else selling merchandise, it is NOT licensed.
Please help! Don't purchase unlicensed merchandise, and if you find it, please email Mike Freeman. Â Help us "Look for the Label" and become a stronger national brand.
PROHIBITED ITEMS
Butler will not approve the use of its marks on the following products:
Tobacco or tobacco-containing products
Legally controlled substances
Sexually-oriented products or designs
Religious-affiliated products or designs
Political products or designs
Games of chance
In addition, Butler will not approve the use of Trademarks in text or graphics that are judged to be sexually suggestive; denigrate any groups, including another college or university; or infringe on the rights of other trademark owners.
Butler will not approve products that do not, in Butler Athletic Marketing's sole discretion, meet minimum standards of quality and/or good taste or those that are judged to be dangerous or carry high product liability risks.
NCAA COMPLIANCE
Butler will not approve the use of trademarks on any product or design that, in Butler Athletic Marketing's sole discretion, may violate NCAA rules. This applies to product designs incorporating:
Jersey numbers, except on authentic or replica merchandise
Photos or any other likeness of a current student athletes
Names of student athletes
Nicknames of student athletes
All compliance-related questions should be directed to Molly Sullivan, Associate Athletic Director for Administration/SWA.
BIG EAST LOGOS
BIG EAST marks are not permitted on promotional items without the expressed written consent of the BIG EAST office.
