INDIANAPOLIS, Ind. — Butler Athletics today announced an exciting new partnership with Southern Indiana craft icon Quaff ON! Brewing Co. and brand strategy agency Droplight to introduce Butler Way Lager, the official custom-crafted beer of the Butler Bulldogs.

Crafted with the passion and "gusto" that defines Quaff ON!'s hand-crafted Indiana brews, Butler Way Lager is a crisp, approachable craft beer designed specifically for Bulldog fans to enjoy on game day and beyond.

The new custom lager will make its official debut this weekend during Butler's Family Weekend, where fans can purchase it across athletic venues, including iconic historic Hinkle Fieldhouse when the Bulldogs host Indiana Sunday night in a men's basketball exhibition.

"We are thrilled to bring Butler Way Lager to our loyal fans and alumni," said Butler University Vice President and Director of Athletics Grant Leiendecker. "Hinkle Fieldhouse is one of the most electric environments in college sports, and adding a custom-crafted Butler beer created alongside fantastic partners like Quaff ON! and Droplight will only enhance that gameday experience. We can't wait to see our fans raising a cold Butler Way Lager starting at this weekend's home games on campus."

Brewed in Nashville, Indiana, Quaff ON! has been crafting distinct, high-quality beers since 2012, building a reputation statewide for beverages designed to be enjoyed heartily and bring communities together. The partnership with Droplight helped bridge the brand strategy to bring the spirit of Butler tradition straight to the tap and aluminum can.

Butler Way Lager will be available at concessions during all upcoming home athletic events starting this weekend, as well as select retail partners throughout central Indiana.

About Butler Athletics
Butler University, located in Indianapolis, Ind., participates in intercollegiate athletics at the NCAA Division I level. Nineteen of Butler's 20 teams compete in the BIG EAST, while the football program is a member of the Pioneer Football League. The Bulldogs have a long history of athletic success, including back-to-back trips to the NCAA Division I Men's Basketball National Championship Game in 2010 and 2011, and the University is home to one of the nation's most iconic basketball facilities, Hinkle Fieldhouse. Butler Athletics is committed to providing student-athletes with an exceptional academic and athletic experience, rooted in the university's traditions of educational excellence, community engagement, and competitive spirit. For more information about Butler Athletics, visit ButlerSports.com.

About Quaff ON! Brewing Co.
Formed in 2012 in the heart of Brown County, Indiana, Quaff ON! Brewing Co. hand-crafts fine ales and lagers distributed statewide. Driven by a dedication to craft and community, Quaff ON!'s mission is to brew beers that inspire people to drink heartily and live with gusto.