Lindsay Sparks joined the Butler Athletics staff as Assistant Athletic Director for Marketing and Licensing in September of 2024.
She is responsible for developing marketing and promotional concepts, planning and strategies that significantly increase exposure of Butler Athletics while simultaneously increasing ticket sales, attendance at athletic events, fundraising contributions, corporate sponsorships and overall campus awareness.
Sparks arrived at Butler after serving as a member of the Miami University staff since 2016, most recently as the Assistant Athletic Director and Chief Athletic Marketing and Communications Officer.
In addition to department and sport-specific marketing responsibilities, Sparks helped to create, plan and execute large scale athletic events such as One Miami Day, Homecoming, Family Weekend, Love.Honor.Care, with partnership from various campus and community groups such as the President’s Office, Alumni Association, local charitable organizations, and others.
Her work at Miami included several recognitions: the 2024 Dave Roberts Award, the 2023 Creativity and Innovation Award, the 2022 Spirit Award, the 2022 Prodesse Quam Conspici Award, and the 2016 Spirit Award.
Her previous experience includes positions at the University of South Dakota and Northern Michigan University.
Sparks is a graduate of Indiana University and earned a master’s degree from Northern Michigan.
